Blog

Notes on building software properly.

Plain-English thoughts on websites, custom software, performance, and practical AI — no jargon, no fluff.

Jun 18, 2026 · 4 min read

Custom software used to be a big-company thing. Not anymore.

Off-the-shelf tools are built for everyone, which means they rarely fit anyone. Here's what custom software can actually do for a small business, and why it's finally within reach.

Performance

Jun 17, 2026 · 5 min read

Why PageSpeed matters (and what usually slows a site down)

What website speed actually measures, why it affects your customers and your Google ranking, and the everyday things that slow most sites down.